Partners and Projects: Pur Projet & ACOPAGRO

Project stats:

Agroforestry, 2 000 Fair Trade and Organic certified farmers, 2 million indigenous trees, VCS certification.

Return on investment:

Diverse investors (e.g. Vittel, Hugo Boss, Marks & Spencer) collaborate to finance this project in return for ecosystem regeneration/delivery of carbon credits (VCS certified).

Shared value:

Investors and brands:
opportunity to integrate climate issues in business model, help regenerate the ecosystem of suppliers.

Pur Projet assists companies in incorporating climate issues into their raison d'être and businesses, mainly through the regeneration and preservation of ecosystems (agroforestry, reforestation, forest conservation).

Pur Projet develops "Insetting" activities, aiming to offset the socio-environmental impacts of a companies' products and services. The Insetting brings socio-environmental innovation and creates shared value for the organizations involved, local people and the planet. Thereby pure intentions of an organization are transformed into Pure Projects.

Featured project - Alto Huayabamba (Agroforestry and Reforestation)

The Alto Huayabamba Project is led by producers from the ACOPAGRO cooperative. Trees are planted following innovative agroforestry systems aimed at improving the yield of cocoa trees whilst preserving the biodiversity, soil and water quality on the farm and in the local communities. Located in the region of Alto Huayabamba in the Peruvian Amazon, ACOPAGRO consists of 1,500 small cocoa and sugar cane producers. The cooperative was created in 1997 based on a project launched by the United Nations in 1994. Its aim was to replace the cultivation of coca, the raw commodity needed for the production of cocaine by the cultivation of cocoa.

Producers live alongside the Huayabamba River, confined between waters and the primeval forest. The creation of this cooperative and the integration of small producers in fair-trade networks have enabled them to combine their efforts, justify their production, acquire the organic certification and also diversify their sources of income whilst protecting their environment.


In 2008 the cooperative decided to prioritize the reforestation of areas spoiled by coca cultivation and areas which had been deforested for corn cultivation. This project provides native trees (mahogany, caoba) which are planted on the small producers' cocoa plantations. Thanks to the technical support of the cooperative, they master agroecology and the rules of agroforestry, which allows them to combine the protection of forests with the development of agricultural cultivation. This project also gives producers a new source of income and allows them to contribute positively to biodiversity and soil regeneration in their region. By the end of 2015, a total of 2 million trees will have been planted in association with cocoa tree fields or despoiled areas.